Complete video at: fora.tv Andrew Rasiej, founder of techPresident, argues that ever since he was elected, Barack Obama has stopped effectively using the internet. He says, “I think they’re squandering a huge opportunity” by using a traditional top-down approach to communicating with the American public. —– A panel of executives discuss building and selling the Barack Obama brand at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco. Speakers include: Jim Margolis, Senior Partner, GMMB; H. Buford Barr, Lecturer in Marketing, Leavey School of Business, Santa Clara University; and Andrew Rasiej, Founder, TechPresident.com. Moderated by Martin Giles, Senior Business Correspondent, The Economist. Andrew Rasiej is a social entrepreneur, futurist, and Founder of Personal Democracy Forum, an annual conference and community website focusing on and promoting the intersection of politics and technology. He is also the co-founder of techPresident, an award winning group blog that covers how the 2008 Presidential candidates are using the web, and how voter generated content (a term he coined) is affecting the campaign. In the 2004 Presidential race he served as Chairman of the Howard Dean Technology Advisory Council. In 2005 he ran a highly visible campaign for Public Advocate of New York City, running in the Democratic primary on a platform to bring low cost wireless internet access to all New Yorkers. He writes a bi weekly column for www.politico.com and …

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